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Big Bucks, Big Pharma pulls back the curtain on the multibillion-dollar pharmaceutical industry, exposing the insidious ways in which disease is exploited, manipulated, and in some cases created for capital gain. Media scholars and healthcare professionals focus on the industry’s marketing practices, helping viewers understand how direct drug delivery (DTC) glorifies and normalizes prescription drug use and aligns with physician advertising.
Collectively, these industry practices shape the way patients and physicians understand and manage disease and treatment. Finally, Big Bucks, Big Pharma, ask us at Big Pharma to ask important questions about the impact of our reliance on for-profit industries on our health and well-being.
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