Consuming Kids sheds light on the practices of a ruthless billion-dollar marketing machine that now sells everything from junk food and violent video games to fake educational products and family cars to children and their parents.
Drawing on insights from healthcare professionals, children’s advocates, and industry insiders, the film looks at the explosion of marketing to children following deregulation and shows how youth marketers are using the latest advances in psychology, anthropology, and neuroscience to transform America Children are one of the most powerful and profitable consumer groups in the world.
Consuming Kids opposes the wholesale commercialization of children and raises pressing questions about the ethics of marketing to children and its impact on children’s health and wellbeing.
Directors: Adriana Barbaro, Jeremy Earp
