They spend a lot of market research data. They conducted endless investigations and focus groups. They sort out the streets, schools and shopping malls in the next big trading trace, which will attract their attention in the field of prey A market. The value is estimated to be $ 150 billion per year. They are COOL’s businessmen: making young people the most popular consumer population statistical popular culture manufacturers and sellers. But just reflect the wishes of teenagers or do you start to realize these wishes to ensure this favorable market? Do you go too far in trying to reach the heart and bridge of the United States?
Frontline correspondent Douglas Rushkoff studied the strategies, technological and cultural influences of these marketing tycoon in the cool merchants. The plan was produced by Barak Goodman and Rachel Dretzin, and talked with top marketing personnel, media managers and cultural/media critics, and studied the symbiotic relationship between the media and today, because everyone was looking for their identity Essence
Young people are the hottest consumers in the United States. They have the strength of 33 million, the biggest teenager that the United States has seen, not the prosperous generation of balloon babies. Last year, teenagers in the United States spent $ 100 billion and affected their parents’ $ 50 billion in costs.
