Widely recognized as a brand that inspires passion and defines cool consumption, Apple has grown into one of the largest companies in the world, driven by breakthrough products that meet modern demands.
Their leader, Steve Jobs, is a long-haired college dropout with untold ambition, an inspirational perfectionist, and a tyrant.
A man of contradictions, he combined a Californian countercultural attitude and mastery of the art of hype with the explosive advances in computer technology.
Insiders like Apple co-founder Steve Wozniak, the chairman who pushed Jobs out of the company he founded, and Jobs’ software chief share the remarkable story of Steve Jobs’ rise, fall, and resurgence at the helm .
Evan Davis joins Stephen Fry, World Wide Web inventor Sir Tim Berners-Lee and branding guru Rita Clifton to decipher Apple’s formula from suburban garage to global dominance.
