A riveting, dramatic and stylish cinematic journey through the unique history of snowboarding and the wider cultural forces that shaped it.
Half a century ago, in his garage on the outskirts of Muskegon, Michigan, a father decided to strap together two simple skis so his young daughter could enjoy skiing in the seasonal snow .
Fast forward to today, and snowboarding is not just an Olympic sport, it is a multi-million dollar global industry. The frontrunners are considered international celebrities, the races are world-class events, and the riding pushes the limits of human ability.
This documentary tells the story of snowboarding through the eyes of the people who made it possible. Snowboarding has had a roller-coaster history from its cultural origins in the 1960s to its boom and acceptance as a mainstream sport in the 90s.
We Ride: The Story of Snowboarding is an archival film narrated by Jason Lee and dozens of snowboarders. It’s the first feature film to tell how an underdog sport has grown.
